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Small Business Owner’s Guide to Group Benefits in 2025

Updated: Oct 1


Strong teams build strong businesses — group benefits help you attract and keep the people who matter most.
Strong teams build strong businesses — group benefits help you attract and keep the people who matter most.

Running a small business in Alberta is no small feat — you’re wearing multiple hats, watching cash flow, and building a team that believes in what you’re doing. But here’s the truth: if you don’t offer group benefits, you might be losing great people to businesses that do.


Group benefits are no longer just a perk for big corporations. They’re a powerful tool to attract and keep good employees, manage costs, and take care of your team. Here’s what you need to know in 2025.


Why Offer Group Benefits?


1. Attract and Retain Talent

Alberta’s job market is competitive — skilled workers have choices. Health and dental coverage is often the deciding factor between two job offers. Even a simple plan shows your team that you value their well-being.


2. Boost Productivity and Morale

When employees don’t have to worry about paying out-of-pocket for prescriptions or dental visits, they take care of their health sooner. That means fewer sick days and a more engaged workforce.


3. Tax Advantages for Your Business

Group benefit premiums are typically a tax-deductible expense for your business. And unlike salary increases, they don’t trigger additional CPP, EI, or payroll tax costs — which means more value for both you and your employees.


Health, dental, and more — customizable coverage gives your team peace of mind.
Health, dental, and more — customizable coverage gives your team peace of mind.

What’s Included in a Typical Plan

Group benefits can be tailored to the size and needs of your team, whether you have 3 employees or 30. Common coverage includes:

  • Extended Health Care: Prescription drugs, vision care, paramedical services (chiropractor, massage, physio)

  • Dental Care: Preventive, basic, and major dental services

  • Life and Disability Insurance: Protect employees and their families if something unexpected happens

  • Health Spending Account (HSA): A flexible option that lets employees spend benefit dollars where they need it most

  • Optional Add-Ons: Critical illness coverage, travel insurance, employee assistance programs


The Value to Your Business

Many business owners are surprised at how accessible and flexible group benefits can be. Coverage can be customized to match your budget and your team’s priorities — and plans can scale as your business grows.


Think of it as an investment: benefits offer employees peace of mind and position your business as an employer of choice in a competitive Alberta market.


How to Get Started

You don’t have to figure this out alone — that’s where we come in. At SAFE CREST INSURANCE INC., we help Alberta business owners design plans that:

  • Fit your budget

  • Offer meaningful coverage

  • Scale as your team grows

  • Save you money with tax efficiencies


Ready to Take the Next Step?

Your competitors are already offering benefits. Make 2025 the year you level the playing field.


 
 
 

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